I’ve Been Writing for Free for a Year. How Do I Start Charging Without Losing Everyone?

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Somewhere in the last twelve months, you became “the writer friend.” You wrote the caption for your cousin’s boutique launch. You “helped out” with a founder’s LinkedIn post because you were free that weekend. You did a friend-of-a-friend’s website copy for exposure, then their sister’s blog for practice, then a stranger’s newsletter because it seemed … Read more

Is My Job Actually at Risk From AI, or Am I Just Doomscrolling?

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At some point in the last few weeks, you probably read a Reddit thread that ruined your evening. Someone in your field, or a field close enough to yours, posted about getting laid off “because of AI.” The comments filled up fast. A hundred strangers, none of whom know your company, your manager, your industry, … Read more

I Want to Write a Book, But I Have No Idea How Publishing Works

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You finished it. Or you’re close enough that finishing feels real for the first time. The draft that lived in a notes app for two years, the manuscript you’ve rewritten four times, the idea you finally got brave enough to put on a page. And now there’s a new kind of fear sitting where the … Read more

Is AI Killing Entry Level Jobs, or Is It Something Else?

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If you passed out of college in the last couple of years and you’re still refreshing Naukri at 1 AM, you’ve probably already picked a villain. AI. It’s the easiest one in the room. LinkedIn is full of “fresher apocalypse” posts. Every second thread on r/developersIndia and Indian Reddit ends with someone typing some version … Read more

The Co-founder Conversation You’re Avoiding Is Getting More Expensive Every Week.

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On the slow cost of co-founder misalignment, and where to find someone who has actually been there. You started this company together. You stayed up until 2am together. You defended each other in rooms where nobody believed in the idea yet. And now you cannot agree on anything. Not on the product roadmap. Not on … Read more

Zee Entertainment v. Nykaa and What It Means for Every Brand, Creator and Solo Artiste Using Instagram Music.

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Guest Post By Janhvi Pradhan Deshmukh, Partner, Legasis Partners, Advocates and Solicitors, BKC, Mumbai India’s creator economy runs on reels and reels, more often than not, run on music. For years, brands, influencers, fitness trainers, dance academies, wedding photographers, beauty consultants, and D2C founders have done the same thing: opened Instagram, tapped the audio icon, … Read more

Before You Quit Your Job to Start Something, Talk to Someone Who Has Nothing to Gain From Your Answer

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Before You Quit Your Job

The conversation goes the same way every time. You’re six months into a side project. It’s getting traction — maybe ₹40,000 in revenue, maybe just ten paying users, but something real. And you’re tired. Tired of doing both things at half capacity, tired of your best hours going to someone else’s company, tired of wondering. … Read more