Vidit Sidana

Co-Founder & CBO at Cotodel (building in the Payments & Fintech space) ; Previously Brand at ITC | Bira | Licious; IIM-A

Bengaluru, Karnataka, India

English, Hindi

I have had a typical 'Sharma Ji ka Ladka' life until now (without the surname) > Study at Top Institutions and Get Jobs that Pay Well! I was enjoying all of this but wanted to build something of my own and that is how Cotodel started!

After moving professionally from one taboo product to another, from beer to meat to biscuits (did not work at cigarettes at ITC but still), I wanted to take on a new challenge in a new industry. I am passionate about Brands, Marketing & Consumer Needs which makes ...read more