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Krishna Ladha

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Performance Marketing | MICA MBA | 11X ROAS at Cinepolis | Ex-TEDxMICA | B.Tech Mechanical | Data-Driven Growth

Performance Marketing | MICA MBA | 11X ROAS at Cinepolis | Ex-TEDxMICA | B.Tech Mechanical | Data-Driven Growth

languagesEnglish, Hindi

locationMumbai, Maharashtra, India

Talk to me about
#PerformanceMarketing
#DigitalMarketing
#GoogleAnalytics
#MarketingAnalytics
#MetaAdvertising
#ABTesting
#DataDrivenMarketing
#BrandCommunication
#ConsumerInsights
#CampaignOptimization

I'm a marketing professional with a strong blend of analytical thinking and creative execution, currently pursuing my MBA from MICA, one of India's top communication and management schools.

During my internship at Cinepolis India, I led performance marketing on Meta and Google, generating Rs. 3.52 lakhs in revenue from just Rs. 31k in ad spend — that's an 11.3X ROAS and 814% ROI. I reduced cost per click by 23% through rigorous A/B testing across 5 ad formats and 4 audience segments, and delive...Read more

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