5/5 (2)

available on 8th May

Khushboo Rathi

available on 8th May

Independent•2K followers

Independent•2K followers

English, Hindi

Surat, Gujarat, India

I spend a lot of time noticing how people make choices, and how context quietly shapes those decisions.

My work sits across brand strategy, consumer insight and cultural analysis. Over the years, I’ve worked in research, media strategy and brand consulting roles, helping teams make sense of behaviour, category dynamics and the signals that influence how brands are perceived.

I’m most interested in questions that don’t have obvious answers. Situations where data, culture, emotion and business r...Read more