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Kaushal Popat

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Brand & Growth Strategy at Zomato | MICA | Ex-Leo Burnett | CAT 99.33%ile

Brand & Growth Strategy at Zomato | MICA | Ex-Leo Burnett | CAT 99.33%ile

languagesEnglish, Hindi

locationVadodara, Gujarat, India

Talk to me about
#BrandStrategy
#GrowthMarketing
#MarketingStrategy
#PerformanceMarketing
#GoToMarketPlanning
#ConsumerInsights
#CampaignManagement
#SalesAndMarketing
#Statistics
#SQL

I work at the intersection of brand strategy and growth, currently as an Associate Program Manager at Zomato where I focus on brand advertising products.

Before Zomato, I trained as a strategist at Leo Burnett and spent 3+ years at IMS Learning Resources where I led marketing and operations for an entire city, grew revenue by 36% YoY, and built campaigns that converted 21% of attendees into paying students.

I came into this role with a specific goal: to understand how brand actually drives bus...Read more

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