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Jui Bhansali

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Co-Founder, Smudg | Beauty-Tech & NPD Intelligence | Helping Beauty Brands Make Better Product Decisions Earlier

Co-Founder, Smudg | Beauty-Tech & NPD Intelligence | Helping Beauty Brands Make Better Product Decisions Earlier

languagesEnglish, Hindi, Gujarati, Marathi

locationMumbai, Maharashtra, India

Talk to me about
#EarlyStageStartups
#BeautyTech
#BeautyAI
#BeautyInnovation
#BeautyFounders
#ProductInnovation
#ConsumerInsights
#BeautyStartups
#WomenEntrepreneurs

Hi, I'm Jui Bhansali, Co-Founder of Smudg, a beauty-technology startup. I started Smudg to help beauty shoppers find the right products for their skin. Somewhere along the way, I became obsessed with a bigger question: how do beauty brands decide what the right products are to launch in the first place?

Is it just trends, competitor launches, retailer requests, or is there a better way to understand what consumers actually want but can't find? That's what I'm building today: NPD intelligence fo...Read more

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