Jayanti Kalyani

Jayanti joined the Marketing team to spearhead the digital adoption of mRupee wallet as we were transitioning from a traditional B2C approach to more of B2B2C. More of application based stores value account creation. This as a concept was new at its time and not only she was able to understand the model she was able to communicate this with clarity to our customers and partners. One of the clear example of this was our “Chillar” campaign which was ahead of its time. What we see being used by the likes of Big Basket and Zomato to was implemented for small merchants in 2016. The project got lot of acceptance in the merchant and consumer ecosystem thanks to the marketing plans executed by Jayanti and her team. She is sure to bring value to any team with her ability to market the product or concept. Best Wishes.

I worked with Jayanti when she had just started her professional life, and saw her grow into a marketing professional with a strong grip on business challenges and objectives. She would manage to strike a balance between the practical, and the out of box thinking hence churning out successful campaigns. With her go-getter attitude, she would be asset in any team.

Jayanti joined the Marketing team to spearhead the digital adoption of mRupee wallet as we were transitioning from a traditional B2C approach to more of B2B2C. More of application based stores value account creation. This as a concept was new at its time and not only she was able to understand the model she was able to communicate this with clarity to our customers and partners. One of the clear example of this was our “Chillar” campaign which was ahead of its time. What we see being used by the likes of Big Basket and Zomato to was implemented for small merchants in 2016. The project got lot of acceptance in the merchant and consumer ecosystem thanks to the marketing plans executed by Jayanti and her team. She is sure to bring value to any team with her ability to market the product or concept. Best Wishes.

I worked with Jayanti when she had just started her professional life, and saw her grow into a marketing professional with a strong grip on business challenges and objectives. She would manage to strike a balance between the practical, and the out of box thinking hence churning out successful campaigns. With her go-getter attitude, she would be asset in any team.