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Harsh Kumar Gupta

available today

Brand Strategy & Consumer Insights | MICA MBA | Ex-CleverTap | CRM, Cultural Semiotics, Market Research

English, Hindi

location Ahmedabad, Gujarat, India

Talk to me about

#MarketResearch

#BrandStrategy

#ConsumerInsights

#CulturalMarketing

#Semiotics

#CRM

#MarketingAutomation

#CustomerRetention

#BehavioralAnalytics

#CampaignStrategy

I sit at the intersection of data and culture, which is a rare place to be in marketing. With an MBA from MICA and a B.Tech in Computer Science, I can decode consumer behavior using both qualitative depth and analytical rigour, and translate that into strategy that actually moves people.

At CleverTap, I built 7+ behavioral playbooks across e-commerce, BFSI, and fintech, mapped 100+ lifecycle journey touchpoints, and drove a 7.2 percentage point uplift in push opt-ins for a major OTT platform th...Read more

Dashverse

Market Research and Brand Strategy

Entrepreneurship Development Cell, MICA

CleverTap

Customer Success Intern

Star Union Dai-ichi Life Insurance Company Limited

Employee Communications and Campaigns Intern

Brahmadev Public School, Sitamarhi

Trainer in Web Development

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MICA | The School of Ideas

Master of Business Administration - MBA

ABV-Indian Institute of Information Technology and Management

Bachelor of Technology - BTech

Saint John's Senior Secondary School

Senior Secondary School

Resonance Eduventures Limited

International Indian School Al-Jubail

High School

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Book a call with me

Meet-n-Greet

10 mins

INR 100

Guidance for Students

Quick help with resumes, SOPs or academic choices.

20 mins

INR 200

proceeds to charity | Krisha Foundation

Strategy Session

Talk through a current challenge and get an outside view to move forward or brainstorm ideas.

30 mins

INR 999

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