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Diksha Iyer

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Brand & Product Marketing | BlinkX by JM Financial | MICA | FinTech, Consumer & 360 Campaign Specialist

Brand & Product Marketing | BlinkX by JM Financial | MICA | FinTech, Consumer & 360 Campaign Specialist

languagesEnglish, Hindi

locationMumbai, Maharashtra, India

Talk to me about
#BrandStrategy
#ProductMarketing
#ConsumerBehavior
#CampaignManagement
#ContentStrategy
#PerformanceMarketing
#UXResearch
#BrandingAndIdentity
#StakeholderManagement
#MarketingCommunications
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I am a brand and product marketer with close to 3 years of experience building brands that actually connect with people, not just reach them.

Currently at BlinkX by JM Financial, I have led end-to-end 360 campaigns across digital, TV, print, and BTL, repositioned the brand through consumer research, launched new pricing models, and driven measurable growth in user acquisition, installs, and retention. I manage 12+ stakeholders across agencies and internal teams and have built communication stra...Read more

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