Anirban Banerjee

available on 31st March

15+ years in content marketing and brand strategy. Specializing in B2B SaaS for 5 years.

Bangla, English, Hindi

location Kolkata, West Bengal, India

Talk to me about

#ContentStrategy

#ThoughtLeadership

#ContentMarketing

#Copywriting

#Storytelling

#ContentCreation

#LongFormContent

#VideoScripting

#PodcastProduction

#SocialMediaStrategy

I've been writing long before "content strategist" was a twinkle in a SaaS Marketers eye. Back then, we just called it journalism, and the newsroom didn't care about your engagement metrics. It cared about whether the story held up. That training stuck.
Five years of 24/7 TV news grind was enough to polish my skills, so I traded the press badge for a seat at the brand table, and honestly? The craft hasn't changed. Sure, the audiences have, the formats have, and the KPIs definitely have. But the ...Read more