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availableavailable on 12th May

Amrita Chakraborty

availableavailable on 12th May

PhD Researcher in Consumer Behaviour | University of Turin | Marketing & Digital Culture Research

PhD Researcher in Consumer Behaviour | University of Turin | Marketing & Digital Culture Research

languagesEnglish, Bangla

locationTurin, Piedmont, Italy

Talk to me about
#ConsumerBehaviour
#MarketingResearch
#QualitativeResearch
#Netnography
#ThematicAnalysis
#ExperienceStrategy
#DigitalCulture
#ResearchCommunication
#TeamLeadership
#Strategy

I am a marketing and consumer behaviour researcher focused on understanding how people make decisions in digital environments, from virtual travel communities to mindful consumption and online identity formation. My work combines netnography, in depth interviews, thematic analysis, and abductive qualitative methods to uncover the motivations and experiences that shape consumer behaviour.

Alongside my PhD at the University of Turin, I have led and contributed to research projects across tourism,...Read more

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