Book a call with Abhisek Routray on sprect.

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available today

Abhisek Routray

available today

Brand & Growth Marketer | MICA '26 | Ex McDonald's, Newton School | Strategy, Insights, GTM

English, Hindi

location Mumbai, Maharashtra, India

Talk to me about

#BrandStrategy

#MarketResearch

#ConsumerInsights

#GrowthMarketing

#AccountManagement

#StrategicCommunications

#CompetitiveAnalysis

#SalesEnablement

#ProgramManagement

#ClientOnboarding

I've spent the last few years sitting at the intersection of brand strategy, growth, and consumer insight, and I've learned that the best marketing decisions come from understanding real human behaviour, not just dashboards.

Most recently, I interned at McDonald's India, where every campaign brief started with a Fan Truth, a real, authentic moment customers already have with the brand. That discipline of grounding strategy in genuine insight is something I now bring to every problem I work on.
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McDonald's

Brand Marketing Intern

MICAMINDS - The Research & Consultancy Wing of MICA

Junior Account Planner

Newton School

Associate Program Manager

GrowthSchool

Sales Operations Intern

HighRadius

Consulting Intern

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MICA | The School of Ideas

Master of Business Administration - MBA

KIIT - Kalinga Institute of Industrial Technology

Bachelor's degree

Mother's Public School

Higher Secondary

GHVM

High School

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Book a call with me

Meet-n-Greet

10 mins

INR 100

Guidance for Students

Quick help with resumes, SOPs or academic choices.

20 mins

INR 200

proceeds to charity | Krisha Foundation

Strategy Session

Talk through a current challenge and get an outside view to move forward or brainstorm ideas.

30 mins

INR 999

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